New Business Identity
Architectural Design & Graphic Identity Concepts

"blossom" was the original concept we came up with for ourPure Fitness for Women project highlighted in our commercial project gallery. The finished project still maintains the original architectural concepts but a different diection was chosen for the company name.

The images here are from a presentation to the owners to show off a name, a logo concept, an ad campaign and slogan as well as preliminary concepts of what the building and space would look like. The concept was based on trhe idea that this fitness center would be a place for women to come and grow.